When I turned 30 a while back I decided that I didn't want anyone organising a surprise birthday party for me. The rumours were out there and I thought the best thing to do would be to organise something myself. Being in the filmmaking business I kow a few bands here and there so I decided to organise a small music festival at a venue in Belfast.
The first step was to design and print a poster and some tickets for the event. I went with the film poster theme and adapted it to name all the acts that would be performing and the information about the venue and the price. The design is very simple but has a dramatic impact with deep reds and a strong font and the explosion in the background. Apart from obvious size constraints on the tickets (which had to be business card sized) I decided it would draw more attention to the smaller writing (venue and price details) if I put it vertical down the side of the design.
Needless to say, the beer flowed, the music was great and the audience enjoyed it. If you build it, they will come. You just need to make sure that the advertising is strong, sharp and sexy. Good music also helps.
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