I was commissioned to do some design work for a British children's charity a few years ago when they were having their yearly Goldheart appeal. The brief was quite simple. The theme for the year was about being a hero. They had managed to connect the appeal to the premiere of the 'Spiderman' movie so I took the idea of hero and superhero and combined them to produce this very simple design. The idea is that anyone who buys one of the Goldhearts would become an instant hero to one of the kids who very much needed their help and support.
The tagline 'There's a hero in all of us' was meant to convey the fact that this appeal was aimed at you, at me, at everyone.
I made sure the gold heart badge was repeated and obvious throughout the image. And at the bottom was a sybolic message that we hold their hearts in our hands. I know the way I've described it here may seem somewhat pretentious but it was a worthy and worthwhile cause to be involved in. The message had to be clear and strong and hopefully it jumps off the page at you just like it did back then.
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